Insurance for Pet Care
Challenge
As a traditional B2B company, legacy systems and business processes have not been designed with the end consumer in mind.
In addition to the technical complexity, stakeholders were spread across 4 different organizations and had differing views of what an end product would look like.
Overview
Buying insurance online is an increasing trend among small business owners. While the digital insurance landscape has accelerated in recent years, there are very few commercial experiences where users can purchase a policy online (not just get a quote), and receive proof of insurance instantly. We set out to change that with a quote-to-bind platform for pet care professionals.
What I did
Product Management
Developed a vision for an MVP, ensuring we had the critical elements to help users be successful
Communicated that vision to the project team + executive sponsors
Manage feature development for future releases
Designed wireframes
Agile Coach
Introduced and coached the team on agile story discovery
Implemented the use of JIRA
Project Management
Coordinated deliverables across 4 partner organizations & vendors
Organized a timeline based on the product roadmap
Delivered the launch on time and on budget
Outcome
Launched the company’s first direct to consumer platform and one of the industry’s few quote-to-bind insurance websites for consumers within the expected timeframe
Team reduced underwriting questions by 70% to ensure a quick and easy user experience
Data-driven UI workflow enhancements increased conversion rates by 20%