Abercrombie & Fitch

 

Overview

I cut my teeth on the agile product life-cycle in retail by working with the Search & Product teams in top of the sales funnel. I worked alongside agile coaches, developers and product owners to shape how an idea for a feature became real code on the internet.

What I did

Agile Business Analyst

  • Facilitated over 175 feature discovery sessions with developers, product owners, UX designers and analytics

  • Collaborated with product owners to develop short term and long term roadmaps

  • Manage changes to stories and feature pivots (retail moves quick & dirty)

Projects

  • A complete revamp of the product page

  • Bringing two websites together (kids site + adults site) in the navigation

  • Implementing user generated content on the product page

  • Running A/B experiments to test photography, copy, and other icons on the search grid

Agile Coach

  • Developed feature intake process for digital groups

  • Trained 10 business analysts on agile discovery facilitation and new feature intake processes, increasing organizational efficiency & confidence in the team by ensuring a shared vocabulary and understanding of the process

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The Women's Fund of Central Ohio